Starting a Blog and setting up Google AdSense is the dream for many (if not all) bloggers, this holds true specially so for the beginner’s. Many new bloggers does this mistake of applying for Google AdSense, after publishing a few posts, and when gets rejected, they become frantic and some gets discouraged. I have seen some of my friends even giving up blogging just for this small hiccough. The reason being, most people either don’t know about it or the plain truth, don’t have any alternate sources of income for their blog. If you are one of those, don’t get disheartened, may be you would like to read this first “ How to get your blog approved for Google AdSense”.
Well now !! once approved for Google AdSense, the real question is what is the best Google AdSense placement locations ? Is there really any truth to the rumor’s that, where you place those Google AdSense ads can actually improve response ? I mean help you earn more clicks ? According to survey and information’s gathered, the answer to this question is “YES”. In fact Google’s AdSense experts says that there is a direct correlation between the placement of the AdSense ads and the resulting click through. You can get detail’s about this from Google’s own page here.
There is no hard and fast rules where and what type of ads will do well.The best Google AdSense placement varies from page to page and also a lot depends on the topic that you write. Regular postings and sticking to your topic helps Google to target the best related ads for your blog, which in turn makes your reader to click on ads if relevant to the topic.
The so called HEAT MAP illustration from Google itself shows the best Google AdSense placement, locations on a page. As shown below, certain locations tend to be more successful than others, this is keeping in view the blog readers eye movement and most likely place to click.
This “Heat map” illustrates the best Google AdSense placement on a sample page layout. The colors fades from darker to lighter colors. The dark colored region indicates the strongest performance area and lighter color areas weakest performing area of a page. Basing on this illustration the dark orange color area appears to be the most ideal place to place your first ad, this area is called “Above the fold” which means just below the navigation bar and above your main post content.When somebody lands on your page the first thing he will read is the Post title and placing the ad just above it will grab his or her attention, so the visibility of ads is more. As per my experience I feel this is one of the best Google AdSense placement slot.
According to my experience and opinion collected from lots and lots of bloggers, reviews,etc. most number of clicks are generated from Ads placed just above the post, just below the menu bar and also within the post on the top left corner. But of course all the studies and reports is worthless if it doesn’t work for you, because all Blogs are different and placing of Ads should be tailor made for each blog. That’s why it is important to test and test again and again. Experiment with your own Google Ads placements and always check it up from your Google AdSense response tracking tool in your AdSense control panel. Over a period of time you will see the differences in response and accordingly determine what works best for your site.But don’t be too complacent, because what is working today for you may not work tomorrow if you happen to re-design your site.
Size of Ad units : What size of Ad units to use ? According to opinion from various bloggers, the most popular ad blocks are : 330×250 size for Image ads. 336×280 size for Text Ads and 160×600 tower size banner Ad for the side bar Ads.As I said earlier there is no hard and fast rules for this too, as it will depend on your Template/Theme size. But if your Theme allows use these block size Ads for best performance.
My Final Advice : Do not use more than three Ads per page (that’s as per Google’s TOC). As far as possible avoid displaying Ads in the middle of a Post, its very distracting to the reader and sometimes breaks the continuity of your article since the Ads displaces your content, which is definitely not advisable. If at all you want to place Ads in the middle of your post content try to use only the TEXT LINK type Ads of smaller size so as not to distract your reader and should blend well with your content page. Some blogger have reported good responses from Ads placed at the bottom of a Post, you might give it a try who Knows that place might turn out to be a Gold mine for you.
But regardless of what the experts may say, you are your best adviser, experiment what works best for you, at the end of the day you’re the only expert who matters. GOOD LUCK and happy blogging.If you enjoyed this post, Please consider leaving a comment or subscribing to the Feed to have future articles delivered to your Feed reader
Posted By: Ben Jamir
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